{"id":835,"date":"2015-07-27T16:40:17","date_gmt":"2015-07-27T14:40:17","guid":{"rendered":"http:\/\/www.arnonechiara.info\/wordpress\/?post_type=project&p=835"},"modified":"2023-03-23T17:08:08","modified_gmt":"2023-03-23T16:08:08","slug":"bim","status":"publish","type":"project","link":"https:\/\/www.arnonechiara.info\/wordpress\/project\/bim","title":{"rendered":"BIM"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

CLIENTE<\/strong><\/em>
BiM Distribuzione<\/strong><\/p>\n

PROGETTO<\/strong>
<\/em>Art direction, cover design e materiali per la promozione home-video dei film di BiM Distribuizione – DEM, banner promozionali, campagne stampa su riviste di settore.<\/p>\n

PERIODO<\/em>
<\/strong>2013\u00a0~ 2015
<\/strong><\/strong><\/p>\n

Per<\/em>\u00a0Touch Srl – Morris Casini & Partners
<\/strong>Account director \u00a0Viviana Concas
Account\u00a0executive\u00a0 Monica Cappa
Art director\u00a0 Chiara Arnone
Copywriter<\/em> \u00a0Maria Cristina Leone
<\/strong><\/p>\n

\"Touch_logo\"<\/a><\/p>\n

\"MorrisCasiniAndPartners_logo\"<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

Nel corso degli anni ho curato per BiM le copertine dei DVD di numerosi titoli, sviluppando anche materiali promozionali stampa e web; le creativit\u00e0 sono state sviluppate sulla base di un piano strategico di adattamento al mercato nazionale e al settore homevideo.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#d8e6dc” transparent_background=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.arnonechiara.info\/wordpress\/wp-content\/uploads\/2015\/07\/BiM_Tutti-pazzi-per-Rose_Manifesto.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.16″ animation_direction=”left” animation=”left” sticky=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Tutti pazzi per Rose” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

Tutti pazzi per Rose, di\u00a0R\u00e9gis Roinsard<\/strong><\/p>\n

La nuova creativit\u00e0 pensata per la promozione homevideo privilegia il cast e la narrazione grazie ad un composite che mostra in primo piano i protagonisti proposti nel contesto entro cui si svolge principalmente l’azione.\u00a0Si \u00e8 scelto di\u00a0mettere\u00a0in\u00a0secondo piano il tema della commedia romantica\u00a0per privilegiare l’affresco dell’epoca, anche grazie alla scelta dei colori – il verde acqua\u00a0tipico degli elettrodomestici dell’epoca.<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.arnonechiara.info\/wordpress\/wp-content\/uploads\/2015\/07\/BiM_TuttiPazziPerRose_PackDVD.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.16″ animation_direction=”left” animation=”left” sticky=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.arnonechiara.info\/wordpress\/wp-content\/uploads\/2015\/07\/BiM_TwoMothers_Manifesto.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.16″ animation_direction=”left” animation=”left” sticky=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Two mothers” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]Two mothers, di\u00a0Anne Fontaine<\/strong><\/p>\n

L’immagine sognante e ricca di fascino del manifesto originale \u00e8 stata sostituita da un composite fotografico che meglio rivela\u00a0l’erotismo che caratterizza il tema portante della narrazione.
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.arnonechiara.info\/wordpress\/wp-content\/uploads\/2015\/07\/BiM_TwoMothers_PackDVD.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.16″ animation_direction=”left” animation=”left” sticky=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#fcf1ce” transparent_background=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.arnonechiara.info\/wordpress\/wp-content\/uploads\/2015\/07\/BiM_Gigantic_Manifesto.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.16″ animation_direction=”left” animation=”left” sticky=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Gigantic” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]Gigantic<\/em>, di\u00a0Matt Aselton<\/strong><\/p>\n

La copertina\u00a0del DVD si presenta come meno narrativa rispetto a quella del manifesto originale: la scelta qui \u00e8 privilegiare lo stile del film e il cast, che nel manifesto finivano con il passare in sordina. A questo scopo ho creato un’illustrazione e un blocco titolo che aggiungesse sapore alla componente fotografica del visual, penalizzata da un corredo cinematografico poco ricco e caratterizzato.
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.arnonechiara.info\/wordpress\/wp-content\/uploads\/2015\/07\/BiM_Gigantic_PackDVD1.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.16″ animation_direction=”left” animation=”left” sticky=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.arnonechiara.info\/wordpress\/wp-content\/uploads\/2015\/07\/BiM_PromisedLand_Manifesto.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.16″ animation_direction=”left” animation=”left” sticky=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Promised Land” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]Promised Land<\/em>, di Gus Van Sant<\/strong><\/p>\n

La\u00a0creativit\u00e0 vuole sottolineare la portata rivoluzionaria delle rivelazioni del protagonista; la bandiera americana sullo sfondo diventa\u00a0la sua fonte di ispirazione, il suo coraggio e la sua fede. In basso, uno scorcio simile a quello del manifesto originale presenta dei silos per la raccolta del carburante\u00a0evocando\u00a0il contesto entro cui si svolge l’azione.
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.arnonechiara.info\/wordpress\/wp-content\/uploads\/2015\/07\/BiM_PromisedLand_PackDVD.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.16″ animation_direction=”left” animation=”left” sticky=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#bac9dd” transparent_background=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.arnonechiara.info\/wordpress\/wp-content\/uploads\/2015\/07\/BiM_Afterwards_Manifesto1.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.16″ animation_direction=”left” animation=”left” sticky=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Afterwards” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]Afterwards<\/em>, di Gilles Bourdos<\/strong><\/p>\n

Questo titolo \u00e8 uscito come direct to video e quindi prende come riferimento la versione francese del manifesto; sebbene lo stile risultasse convincente, l’assenza di John Malkovich rischiava di penalizzarne la diffusione. Per questo motivo si \u00e8 optato per un inserimento in linea con lo stile generale del visual.
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.arnonechiara.info\/wordpress\/wp-content\/uploads\/2015\/07\/BiM_Afterwards_PackDVD.png” title_text=”BiM_Afterwards_PackDVD” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.16″ animation_direction=”left” animation=”left” sticky=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#e0c4b1″ transparent_background=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/www.arnonechiara.info\/wordpress\/wp-content\/uploads\/2015\/07\/BiM_12AnniSchiavo.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” _builder_version=”4.16″ animation_direction=”left” animation=”left” sticky=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.arnonechiara.info\/wordpress\/wp-content\/uploads\/2015\/07\/BiM_Feltrinelli_Simulazione-Antitaccheggio-esterno.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” module_class=”sfondobianco” _builder_version=”4.16″ animation_direction=”left” animation=”left” sticky=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]Personalizzazione del punto vendita per “12 anni schiavo”: totem e vetrina dedicata\u00a0alla Feltrinelli per BiM.
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.arnonechiara.info\/wordpress\/wp-content\/uploads\/2015\/07\/BiM_Feltrinelli_Simulazione-Antitaccheggio.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” module_class=”sfondobianco” _builder_version=”4.16″ animation_direction=”left” animation=”left” sticky=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.arnonechiara.info\/wordpress\/wp-content\/uploads\/2015\/07\/BiM_12AnniSchiavo_vetrinaMondadori.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” admin_label=”Image” module_class=”sfondobianco” _builder_version=”4.16″ animation_direction=”left” animation=”left” sticky=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#232323″ transparent_background=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]